🧩 Product & SoftwareApplication Schema

Unlock rich snippets that highlight your pricing, features, and social proof in search

💡 Why This Matters

Product or SoftwareApplication schema tells Google exactly what you sell, how much it costs, and who it is for. When implemented correctly you can:

Earn product rich snippets that show price, trial info, and ratings directly in search results
Increase qualified traffic by up to 40% by matching buying intent queries
Improve ad performance by reinforcing your pricing and value props organically
Build trust with searchers before they even land on your site

🎯 Required Data

Gather these fields before creating your schema block:

Name: The exact product or plan name users see on the site
Description: One sentence value proposition (unique from your meta description)
Application category: e.g., BusinessApplication, MarketingApplication
Pricing: Monthly/annual price, currency, and free trial info
Operating systems or platforms: e.g., WebApplication, iOS, Android
Image or logo URL: 1200x630 social preview works well
Aggregate rating (optional): Requires at least 3 third-party reviews you can cite

📝 Step-by-Step Implementation

Step 1: Start with the template

Paste this JSON-LD block near the bottom of your <head> or right before </body>:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "SoftwareApplication",
  "name": "Your SaaS",
  "description": "1-sentence value prop",
  "applicationCategory": "BusinessApplication",
  "operatingSystem": "WebApplication",
  "offers": {
    "@type": "Offer",
    "price": "29.00",
    "priceCurrency": "USD",
    "priceSpecification": {
      "@type": "UnitPriceSpecification",
      "price": "29.00",
      "priceCurrency": "USD",
      "billingDuration": "P1M"
    },
    "availability": "https://schema.org/InStock"
  }
}
</script>

Step 2: Customize with your details

Update the fields with real product data. Use @type: "Product" if you sell a packaged solution; otherwise "SoftwareApplication" is ideal for SaaS.

✨ Example for a B2B SaaS

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "SoftwareApplication",
  "name": "RevenuePilot",
  "description": "Forecast SaaS revenue with AI-assisted pipeline scoring",
  "applicationCategory": "BusinessApplication",
  "operatingSystem": "WebApplication",
  "applicationSubCategory": "SalesApplication",
  "softwareVersion": "2025.3",
  "image": "https://revenuepilot.com/assets/social-card.jpg",
  "offers": {
    "@type": "Offer",
    "price": "89",
    "priceCurrency": "USD",
    "priceSpecification": {
      "@type": "UnitPriceSpecification",
      "price": "89",
      "priceCurrency": "USD",
      "billingDuration": "P1M",
      "referenceQuantity": {
        "@type": "QuantitativeValue",
        "value": 1,
        "unitCode": "MON"
      }
    },
    "availability": "https://schema.org/InStock",
    "url": "https://revenuepilot.com/pricing"
  },
  "offersCount": 3,
  "publisher": {
    "@type": "Organization",
    "name": "RevenuePilot Inc."
  }
}
</script>

Step 3: Add optional enhancements

Aggregate rating: Requires real review data. Include ratingValue, ratingCount, and link to proof.
Operating systems: Add more platforms if you have native apps.
Offers array: For tiered pricing, include multiple Offer objects.

"aggregateRating": {
  "@type": "AggregateRating",
  "ratingValue": "4.8",
  "reviewCount": 126
}

✅ Validate & Deploy

Run Google's Rich Results Test on your page URL
Fix any errors or warnings (missing price, description, currency, etc.)
Deploy to production and request indexing in Google Search Console
Re-scan in SaaS Booster to confirm you earn the +5 hygiene points

🚀 Advanced tips

Consider a Product feed: If you sell multiple plans, you can create separate schema blocks per plan.
Keep pricing fresh: Update the schema whenever you change plan names or pricing.
Pair with Organization schema: Google loves when product data is tied to a verified brand entity.
Localize currency: Use ISO currency codes (USD, EUR) per localized page.

📈 Expected Results

Rich snippets showing pricing/ratings in SERPs within 1-4 weeks
+5 points to your Schema Markup hygiene score
Higher trial conversions from search due to clearer value props
Improved ad quality scores when organic results reinforce product data