Playbooks

Deploy fixes that move your SaaS metrics

Every guide is written like a senior marketing consultant is on your team. Start with the quick wins to boost your hygiene score, then move toward the strategic plays that increase trials and revenue.

Hygiene

Image Alt Text That Actually Ranks

Ship descriptive alt text in under an hour and unlock up to 15% extra traffic from Google Images—while staying WCAG compliant.

⏱ 15 min 🎯 +8 hygiene pts
Visibility

Organization Schema in 3 Steps

Add structured data that makes Google trust your SaaS faster, surfaces your logo, and boosts branded click-throughs by 20-30%.

⏱ 20 min 🎯 +5 hygiene pts
Visibility

Product Schema Rich Snippets

Show pricing, ratings, and feature data in search by adding SoftwareApplication schema tuned for SaaS landing pages.

⏱ 25 min 🎯 +5 hygiene pts
Technical

Canonical URLs without confusion

Stop duplicate content penalties by pointing every campaign variant back to the URL you want ranking.

⏱ 10 min 🎯 +5 hygiene pts
Technical

Meta Descriptions That Drive Clicks

Write 120-160 character sales pitches that boost click-through rates by 5-15% from search results.

⏱ 12 min 🎯 +8 hygiene pts
On-Page

H1 Tags That Rank

Master the single most important headline on your page. Learn the one-H1 rule and write compelling titles.

⏱ 14 min 🎯 +10 hygiene pts
Navigation

Internal Links That Convert

Build buyer journeys with contextual links so every page feeds pricing, proof, and trial flows.

⏱ 15 min 🎯 +3 hygiene pts
Messaging

Crystal-clear SaaS Value Props

Explain the outcome, audience, and differentiator in one glance so visitors stick and convert.

⏱ 18 min 🎯 +10 hygiene pts
Conversion

High-converting SaaS CTAs

Design hero and nav CTAs that convert 3-5x better than generic “Learn More” buttons.

⏱ 12 min 🎯 +8 hygiene pts
Strategy

Need a roadmap?

Run a fresh SaaS Booster analysis to get a personalized 30/60/90-day growth plan with content, conversion, and positioning plays.

⚡ Unlock full plan